The Development Prospects China’s Wood Flooring Market

1998-2000 for market high-speed growth stage: In this three years, the laminate flooring market, from 600 million square
Meters to 18 million square meters, laminate flooring manufacturers rapidly increased to more than 50; sold nearly 400 brands
; The strong companies and well-known brands began to appear, the product average selling prices, low prices competitive situation,
Multinational multi-faceted conglomerate’s products penetrate the Chinese market.

2001-2005 will be continuous growth phase: During this period, an annual average of laminate flooring market will be super -
Than 30% annually, it is because of national policy to support home sales, real estate industry will be further developed
Hot home decoration industry will continue to drive to the laminate flooring market to accelerate in-depth direction, product positioning more detailed
, Selling brand increased competition in the regional market increased pressure on multinational conglomerates directly enter the Chinese market
Faster. 2005 China is expected to strengthen the wood flooring will be made more than 15% market share in flooring materials, municipal
Market size will reach 170 million square meters.
 
Second, China’s wood flooring market development to strengthen the status quo and existing problems
 
China laminate flooring size from small to large, from small to multi-brand, product quality varies greatly, fish in
, Production and management were very irregular, a lot of problems: First, that is fake and false floor, laminated flooring market is flooded with consumer
Loss of confidence in the industry and products, and seriously endanger the survival and healthy development; second fake brand-name flooring,
Serious violations of well-known manufacturers and consumer interests; third is around the production of the “three non-product” of small workshops, a number of small businesses
(Mainly in Changzhou, Hubei, Hunan, north-east), cheap disrupting the market, a serious impact on informal enterprises; Fourth,
Mark, logo serious irregularities; 5 is that some operators are highly irregular business practices, malicious slander peers, misleading
Consumers, not to deceive consumers and the commitment to carry out such an endless stream at random; 6 is arbitrary, altered state of the test
Reports to deceive consumers, the country lost an authoritative test report.
 
    After the introduction of a mandatory performance standards for the flooring market, enterprise and healthy development of the floor can play a better bound
And guidance role; industry, raised the credibility of the brand of choice for businesses and consumers, brands provide a good reference for
.
 
Third, China laminate flooring market development, broad market prospects
 
The future of China laminate flooring has great space for development. China’s real estate development of the industry continue to heat up,
According to the report of the State Council Development Plan 15 to the end of Tenth Five Year Plan, urban per capita living space from the current 13.1-ping
Meters up to 22 square meters, the next 5 years, the annual population growth of China’s urbanization rate of more than 1% a significant increase in
Resulting in a large number of urban housing demand; now houses the secondary decoration, will generate substantial demand for other office
Premises to use, the use of commercial premises, the rural market development, will also strengthen the wood flooring market demand for the release of the huge
Potential.
The next five years, China’s annual increase of 1.033 billion square meters of residential area, an area of 1.599 billion square meters need renovation
(Including re-decoration), the need flooring materials (by 70% of total) 11.9 million square meters of laminate flooring in the whole shop to
Materials, the proportion in 2002 accounted for 10%, demand is about 100 million square meters; in 2005 accounted for 15%, demand is about
170 million square meters.
 
Fourth, China’s advantages of laminate flooring market prospect analysis
 
China laminate flooring optimistic about the development prospects of the market, mainly for the four major advantages:

Policy advantage. Laminate flooring in line with national sustainable development, resource policy, in line with the State Environmental Protection Administration
Policy in line with global environmental requirements, the relevant state industrial policy support is great.

Product advantages. Laminate flooring will continue to wear, aesthetics, environmental protection, moisture-proof, fire-retardant, moth, installation
Convenient, easy to clean care, economic and practical advantages and many more consumers; laminate flooring products
Continuously improve the quality of the product is more artistic, personal, more real, beautiful, smaller, more environmentally friendly, the surface at
Management technology more advanced and diversified to better meet different market needs.

Market environment and marketing advantages. Policy of expanding domestic demand will further promote China’s sustained and stable economic
Development;’s successful bid to bring new economic development opportunities; laminate flooring to further expand the consumer market will be
Large, medium-sized cities and gradually into the small cities and even villages and towns; laminate flooring is becoming a popular home-improvement consumer goods; strong
Of wood flooring materials in the shop to obtain more market share; domestic production has been formed a few more rules
Mold and overall strength of the laminate flooring business, will bring the industry to continue to develop; China’s accession to the WTO, more international
Enterprises and foreign brands enter the Chinese market, will stimulate the rapid development of China to strengthen wood floor.

Brands. Wood flooring has always attached importance to strengthen the brand operation, has formed several strong brands; strong brand
Distribution, marketing services, market research, promotions and other systems will be progressively in an efficient, low-cost, professional
Information flow, logistics, capital flow advantage in the competition to promote the concept of brand marketing with the current Chinese population
Match consumer psychology, brand image of the good and green on the floor will be subject to more consumers.
 
5, China’s wood flooring market, strengthen the development prospects of several prediction
 
To 2005, the entire flooring material will form a 200 billion yuan of industrial scale; China laminate flooring market shares in
Will amount to more than solid wood floors and occupy the top; enterprise scale, is becoming more intensive, technological advances
And development can be accelerated; corporate R & D and innovation capabilities, further enhance the core competitiveness; the market will be able to
Produce differentiation, and formed a certain market segments, products, and further reflects the alienation; market further expanded, the Health and
Production costs and operating expenses due to lower scale; brand interests will be an extension of service awareness will be further cited
Into the service to become an important competitive advantage; countries to develop tilt industrial policies, speed up the development of fast-growing forest resources
And utilization of China’s wood flooring market development have a significant impact.

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