More than 10 years ago, laminate flooring has begun to enter China, a move to the extension used for thousands of domestic traditional flooring solid wood flooring can be described as a revolutionary subversion.

Data indicate that 10 years, wood flooring has grown to more than 3,000 enterprises, strengthen the floor, fake wood flooring, wood laminate flooring, bamboo flooring … … almost two to three years that the advent of a new category of flooring, technological progress, accompanied by large industrial production, China’s wood floor in just five years Bianjiang imports push back, so that in the Chinese market share of less than 5%.
China now has a wooden floor producer and exporter of power. However, with scarce forest resources, as well as the global protection measures to strengthen, and even many owners of forest-based enterprises have also met with logging ban, embargo. In recent years, a variety of wood floor production costs increased sharply, first of all is the one of the few substrate board production enterprises, such as auspicious as Leshan, Sichuan, Jiangsu Danyang big Asian factories began to raise prices, rose as high as 15 yuan per square meter in order to ensure export, and sometimes not even some well-known brands to the domestic substrate plate.
According to SITA, a responsible person said that the floor or up to their own substrate plant will begin production next year, in order to ensure the normal operation of production, while the production floor in order to Kyrgyzstan as a new substrate, as it is to step up the floor to maintain the relationship with suppliers to prevent weaning; Ke Nuosen China in June this year, out of supplies, but also because manufacturers Krono Group, engaged in export tasks to complete on time to the dealer can not supply.

Wood floor to fight the most prominent features of resources that is “price war.” 2003 anti-bacterial floor Chupin, 2004 photocatalyst anti-pollution flooring market, in 2005 swept the floor EO-class environmental protection, whenever a consumer marketing concepts to stimulate the market, stand out amid the herd phenomenon large and small enterprises, in order to grab market share, expand low-cost SHOPPING, a substantial increase in advertising costs, continuous 3-year close melee, as some companies charge to low-quality substrates, reduced flow, etc. to reduce production costs, in exchange for the loss of consumer confidence. As the Chinese Forestry Industry Association, Sen-Lin Zhang (Zhang forest blog, Zhang forest news, ZHANG Sen-Well) points out: “How to treat consumers, consumers will be how to deal with business.”
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